Our 7-Steps Expert Process To Build The Brand of Your Mobile App!

A mobile app brand is practically a complex assortment of a variety of significant factors that include the name of the app, the app logo, your products or services that you’d be offering through your app, the app itself, and the Mobile App Development Process or website if any.

Why is Brand Building important?

Mobile app branding has been excluded mainly because most app developers do not appreciate that ascertaining a brand is key to the success of your app. Branding conveys human values, attributes, & importance to the app. When you brand your app well, it essentially bestows you control over the institutes that are accelerated whenever users see your app icon or hear its name.

Our 7-Steps Expert Process To Build The Brand of Your Mobile App are: - 

1. Choose the Best Name for the Mobile App

A mobile app developer can effortlessly improve mobile app branding by selecting the most appropriate name for the mobile app. While naming the app, the mobile app developer must think that its name will make users identify and remember the mobile app. You can invariably deem the app established on its functionality and mode Furthermore, you need to assure that the name is appropriate for the app and simple to pronounce and remember. It is always a good notion to choose the right name for the app by learning the shortlisted app names analyzed by developers

2. Consumer/User-Centric Design

The leisure value is crucial of course, but the app must give rise to it and deliver some kind of value to the consumer. As we know, the consumer is the King! It is significant to comprehend that it is your consumer who is pivotal here and is of extreme primacy. An app must be developed with keeping customers in mind because it is them who will be utilizing it, sharing their perspectives about it, approving it, and expending on it! you can hire developers for the excellent Mobile App Design services. The app you are aggravating there is, more frequently than not, about the user and not you.

3. Media & Marketing Strategy

The media and marketing backing strategy influences one of the most significant functions in creating a mobile app brand. A mobile app that is undertaken into the market without any marketing support prevails sure to fall flat.

4. Enable Users to Refer and Share the App

No business these days can execute mobile app branding without concentrating on social networks. Vastly users explore ways to share information about newly-downloaded mobile apps. Moreover, they allow their social media friends to use an app that provides an excellent user experience. You can skillfully develop a strong mobile app brand by enabling users to spread information about the mobile app through numerous channels — social networks, text messages, and emails. 

5. Work On Your First Impressions

We always say “Don’t judge a book by its cover.” But barely do we ever stand by it. When one decides to buy a mobile app, a user doesn't have ample to go by, except the way it looks. The first impression that the app creates with its looks & design clenches a lot of value as most of the asset conclusions are established only on that! It is not because the users are superficial, but it is because there isn’t much time for the comprehensive weighing of pros and cons for any given app. 

6. Update Frequently

Keep assisting your consumers additionally and do it repeatedly. When you deliver frequent updates, it goes a long way to help the app branding, maintaining it fresh in the customers’ minds. top hire iOS developers for Expanding more data and supplementary functionalities to the app helps improve the mobile app brand better.

7. Maintain Consistency

No industry can strengthen mobile app branding by building a fancy mobile app. While developing a mobile app, the businesses must interpret and execute the brand guidelines — logos, images, typography, and color strategies. Moreover, it requires securing that the app provides unique and relevant content to users in the most alluring way.  Also Read- Expert Tips For Choosing The Right Mobile App Development Agency in 2021.

Wrapping up - 

On the whole, a company alternative to choose from several mobile app branding strategies. But the mobile app developers must remember that mobile app branding is an ongoing process. 

If you want to hire a company for your mobile app branding - then let me introduce you to ThinkStart Pvt Ltd. It is the leading mobile app development agency in California. With onboard experience developers and digital marketing professionals, ThinkStart is leading its way in the market with its excellent services.

How Fast Checkout with PWA Increases eCommerce Sales?

Presently people are devouring a lot more time utilizing mobile devices to access the internet and expending twice the data they consume on desktop websites. That goes for online marketing services for E-commerce website shopping standards as well. Using an eCommerce website to give rise to sales is challenging when you have breakable internet connectivity. And, inviting users to install a mobile app is again is a bummer. PWA (Progressive Web App) fits in between the native mobile app and the website browser and is more feasible designed to boost the sales for eCommerce websites.

What is Progressive Web App (PWA)?

Progressive Web App is the new must-have format for the mobile branding of your business. also known as PWA, it is an advanced version of web apps, developed with javascript. PWAs have extra abilities like the user can access them offline and also receive push notifications established on the marketing standards. 

At its core, a Progressive Web App (PWA) is a web application that uses the latest web capabilities to provide a native app-like experience to users. It is the technology that will bring viscosity between the web and native apps and replace both with a single instance.

PWA enhances your website’s operation, security, accessibility, and SEO features. It also strengthens your steadfastness and workflow. They allow you to work offline and on frangible networks. Progressive web apps are fast and immersing. The PWA’s have seamless navigation and are loaded with smooth animations, hassle-free scrolling which makes it faster.

The Benefits of PWAs for E-commerce Businesses 

To create efficient web applications, progressive web applications (PWAs) are more of a technique that includes a mix of technologies. And that benefit they offer are numerous, here are some - 

Enhances visibility:

Your native app rests in the app store while your potential customers may be looking for you on their browsers. This diversion is overcome by PWAs, as they propose the same app functions as searchable web pages.

Push Notifications:

Push notifications effectively boost the conversion rate of your eCommerce website. PWAs enable the owners of the site to configure and submit endless push notifications. They have in-built functionality to automate & organize them. Using catchy titles & representations in your push notifications can do marvels.

Excellent user experience and fast loading:

This UI isn’t flaky. Scrolling is seamless and the app responds to user interchange effortlessly. Your Progressive Web App will generally be faster than the native apps, being lightweight, convenient, and having a fast loading mechanism. This furnishes the app users with an exceptional user experience that keeps the services at par.

Reliable Performance

A regular website forces users to stay while it is busy making excursions to the server, doing nothing. But with PWA users instantly get real content, even on a poor link, they divulge the app more and see it as more reliable.

More Engaging

It sure does look and feels like a native application. Over the user’s home screen, a PWA can attain a location. By delivering a full-screen work habitat, it furnishes a native app-like experience. To keep users enthusiastic, which brings more user engagement. 

 

Why Your E-commerce Business Needs a Progressive Web App

Progressive Web Apps are by layout built for incredibly smooth and fast user experiences. Empowering the speed benefits of the web and ‘native-style’ client-side caching.  There are many reasons that why your business, may need, PWA development, as it is- 

1. Progressive —PWA works for every user, nonetheless of browser choice because it’s created with progressive enhancement as a kernel principle.

2. Discoverable — In dissimilarity to real native apps, a PWA is identifiable as an “application” and enables search engines to find and the directory it.

3. Responsive — PWA works on any device, on any size: desktop, mobile, tablet, or whatever else can be imagined.

4. Connectivity independent —PWAs do not hang on network availability. 

5. App-like — The user will appreciate an authentic native app experience, in terms of speed and user commerce in PWA. 

6. Fresh — The PWA is constantly up-to-date, no updates are needed

7. Linkable — A PWA has a substantial URL structure, making it easy to share the application through URL, but also it makes the pages of the PWA accessible to be employed for marketing purposes.

8. Safe — Always assisted via HTTPS.

9. Re-engageable — PWA provides marketers the prospect to skillfully re-engage with visitors via its features such as push notifications, which earlier were only accessible for native apps.

10. Installable — A PWA authorizes users to expand apps they find most useful to their home screen without the annoyance of going through an app store. 

Wrapping up- 

PWA has turned the tables of the online marketing services for eCommerce websites. This is a great example of technology development and has a lot of scope in future advancement.

If you're looking for a Top PWA development company in California, we happen to know one - ThinkStart Private Limited, it is one of the top progressive web app development companies in California, USA. With the team of Progressive Web app developers, it offers exceptional expertise to create impeccable PWA solutions.  Also Read- Top Mobile App Development Companies to Hire in Los Angeles!

For more details contact us at- contact@thinkstartpl.com.

11 Ways AI Helps Entrepreneurs Grow Their Startups!

Over the past decade, the field of artificial intelligence has made tremendous vaults ahead. Today, those progressions are enabling businesses to differentiate themselves from the competition.

What is Artificial intelligence (AI)

Artificial Intelligence (AI), considerably defined as an overarching science that is interested in intelligent algorithms.

Artificial Intelligence has transformed every sector it has and every sector has AI contributions in it may be Artificial Intelligence Education, E-commerce, IT, Entertainment, and etc. 

Artificial intelligence is the fierce new perimeter in business and entrepreneurship and all traces point to a bolder future for the burgeoning technology.

How Artificial Intelligence can transform startups and businesses?

This innovative technology has huge capability and businesses of all sizes are investing in it. But mostly, this technology is coming around to be a Godsend blessing for startups. Many startups are already utilizing AI to boost up their business and earn an active edge in the market.  

How? Let's understand- 

1. AI-driven applications & websites: 

 Even though the technology and data science behind AI are what makes these applications different from basic software, your business customers are not looking for technology per se. Applications for AI in business are nearly eternal, and new uses emerge every week. Regardless of which industry you operate in, AI-based mobile applications services can take the manual, repetitive tasks off your list and enable you to be more productive. Leveraging artificial intelligence in your company’s marketing, management, and long-term strategy can give you a margin over the competition. 

2. AI Anticipate Outcome and Streamline Sales Efforts:

AI systems are competent in capturing signals, which are frequently missed by the sales administrators looking out for correlations in the existing customer data. Therefore, as a business recognizes that customers are not having a considerable feeling about their company, timely assertive measures can be taken to change such reasoning, rather than waiting for the customers to say that they are disappointed. Accordingly, by anticipating outcomes, businesses will learn what to focus on, which is a vital help of AI in small businesses.

3.  Business Insights from Cloud Databases:

Data existing in massive cloud databases is worthless unless it is taken out and refined for patterns and trends. Artificial Intelligence in businesses helps in shoveling for unique datasets, by promptly and efficiently filtering these billions of data points. The best part is, AI is not static and it quickly comprehended and adapted things. 

4. AI Increase Business Efficiency by Minimizing Mundane Tasks:

AI technology takes care of all the duplicate and routine tasks, evacuating resources to concentrate on tasks that add value to their business. This assists as a game-changer for SMBs, as they often have specified resources. Hence, using Artificial Intelligence in small businesses serves as a transformative move.

5. AI Enhance Security:

Artificial intelligence and machine learning can furnish a durable alternative to traditional data security solutions. AI can sight the skeptical behavior of the users on your website. it also provides the best and secure website development services Accordingly, Developers can use the same AI programs to observe users that have poor intentions. AI-powered tools can process the past data and anticipate the attack before it takes place.

6. AI-based analysis to make data-driven decisions:

AI in business analytics can play a very important role in the all-around success of any startup company. Progressive computing tools, machine learning, predicting analysis. AI has fueled the expansion of new-age business intelligence tools. Companies can now directly get insights into consumer behavior and real-time information about market movements to make data-driven decisions.

7. Use AI to improve customer experience:

AI-powered tools can help you provide valuable customer service. Numerous startups are using AI-powered applications like Chatbot that can instantly respond to common customer inquiries. Apart from proposing quick responses, you can use these customer-facing messenger chatbot to Observe common customer problems. Compile more data about customers, like age and location, for analysis. Specify customer inclination 

Induce customized requests and rebates. you can also navigate them through your blogs and FAQ pages for real-time outcomes.

8. AI fuels new possibilities, Productivity, Operations & Processes

Artificial Intelligence (AI): can certainly come into play on its own via the several off-the-shelf methods available to boost productivity and to automate or eradicate routine activities. We are reaching new possibilities where a Digital Assistant can operate many areas of our complex lives with help of AI. you should always contemplate the new possibilities for automating processes and even the use of hardware robots and/or drones for manual processes to make whatever business you are a success.

9. AI-powered tools: 

AI has definitely made our lives easy but AI-powered has made it easier, some of them are as follows- 

• Streamlining meeting scheduling with Evie

• Substantiating plans and strategy with Attest

• Personalizing email subject with Datasine

• Organizing the work management tools with Unito

• Bettering the business plan with Bizplan

10. Maximizing AI minimizes the risk:

AI is far better at foreseeing behavior than the human mind. AI can furthermore develop significant systems beyond explanation, steering to controversial decisions that incredibly impact our lives.  Optimizing AI through control and collaboration methods can lead your business to Create a robust AI quality assurance process. Maximizing the power of AI to provide real business value.

11. AI Personalize Experience in e-commerce:

 'Business Insider' measures approximately 85% of all the customers dealing to be addressed without humans by 2020. With phone calls, chats, e-mails, and social media comments being efficiently monitored by automated strategies, which imitate human functions, this seems conceivable. Today, AI is shifting the face of e-commerce in numerous ways. AI promptly observes the patterns and assortments in the customer purchase behavior, By evaluating millions of such marketing every day, AI  helps in targeting bids to customers, hence, empowering them with a personalized experience. You can hire web developers to make the most of AI.

Also Read- The benefits of Artificial Intelligence in the Real Estate sector!

Wrapping up-

AI has numerous possibilities and endless ways to boost your business, we can write about them on and on but here we have mentioned the 11 best ways in which entrepreneurs grow their startups with AI. AI can facilitate your daunting business operation while allowing you to focus on other resourceful and creative opportunities. 

If you are looking to introduce AI to your business, we know the best company that can help you with this - ThinkStart Private Limited, a company based in the USA & India. It is the best Artificial Intelligence company in the USA. This company is well familiar with all the AI tech-stack and is advanced in its methods. 

To know more, get in touch with us- contact@thinkstartpl.com. 

How to hire an expert Developer when you are a non-techie?

Hiring is a fairly complex process and can take up a considerable amount of time and efforts. A lack of technical expertise could pose a challenge in finding the right candidates for a particular position.

As a non-technical HR or a recruiter, you might face difficulties in setting objectives and defining job templates. So, how do you get the right tech talent for your company? While you have just started your job hunt, it is important to set criteria and contemplate your project needs. Looking for a website designer, a software developer or someone who can build an app for mobile or web, the process is more than just standard.

The best way is to involve your expert team to help you in fetching the right resources for your company. For example, when considering a .NET developer, you might be looking for an expert who has a better understanding of CSS3 and HTML5 and is well versed with C# language. It’s not a big concern if you don’t have a grip of these technical terms, one can surely attract the right talent by consulting the expert team to play their role or a business incubator who has a great deal of experience in the hiring process.

A business incubator is an organization which provides support to the start-ups by facilitating some services such as networking, capital, and coaching etc.

Below I’m sharing six ways which would help you in easily finding qualified and skilled developers when you are a non-tech entrepreneur:

Set clear objectives

When you define requirements, it becomes easier to communicate your project needs to the new hires, and how you want them to go along with the project. It all depends on what you want to build? It is better to create a blueprint of the project or a CM model to make them understand clearly exactly what you want.

What are the specific skills you are looking for and how you want the project to go ahead? Whether you are looking for a front-end or back-end developer or both? For instance, an IT Specialist won’t fit in the role if you want him to work on the back end development process of your project.

Use a specific job title

When writing for job descriptions, be clear about the particular job role. Give a clear title to your job description then specify the responsibilities and the skill sets you are looking for. Don’t forget to mention about the company’s benefits and value proposition since these are the ones which could be an important reason for an expert to prefer your company over others.

Research on multiple sites

Choosing a platform which is mostly used by experts like LinkedIn and GitHub will allow you to connect to them and understand their profiles in a better and efficient way.

Employee Referrals

Another great way to use your current employees help you in hiring is by using employee referrals. This must preferably be the first method as your employees know better about the company’s culture, the project and what kind of talent your company wants. Your employees might refer to a friend or relative who has similar expertise and knowledge in a particular domain. This is perhaps one of the easiest and effective ways of acquiring the right expert for your team.

Know your candidate better

As you might receive numerous applications coming your way, don’t get distracted by flashy resumes which speak louder than what the candidate actually is. Start by taking a brief introduction on their preferences, and then make a way towards enquiring about their goals and an important recent project they have worked upon. This will help you reflect on their thought process and decide if they are a good fit for the role and whether they would stay with you for long.

Work on social media profiles

Another best option is to refer to their social media profiles, any contributions they’ve made to blogging posts and some specific questions they’ve answered in Quora. This can help you gain a better understanding of their approach, skills and mental aptitude.

Conduct Real life test

The technical round is the most important round of interview to gauge the right skills and technical expertise of the candidate. After all the conservations, start by taking a real life test based on a certain scenario and test how the developer works on it. Test their coding and programming skills, what approach they use while developing the program. If you are unable to decide, ask an expert to evaluate performance and decide whether to consider the candidate for a particular opening position.

Online Testing

The online testing software is a tool to assess and evaluate the performance and get relative scores on the basis of specific questions asked. With the help of online software testing, the process can be carried out quite easily saving in a lot of time, efforts and costs.

Set Fair Pay Rates

Of course, the biggest factor of motivation is the compensation package one receives. The amount of compensation depends upon what the company is willing to offer, the company’s budget, the skill set and the years of experience a candidate holds. That certainly doesn’t mean the amount would be similar for someone who’s just working for four hours in a day or who are working in a remote area. The best way is to research and identify what the other employers are paying for a similar job role. Sites such as Glassdoor.com and payscale.com can help you in setting fair rates for a particular position.

Looking for an expert Developer, contact ThinkStart PL. We have a pool of qualified developers who have the necessary skills and expertise for your respective domain.